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Wynn Resorts casino and hotel wanted to boost engagement for their online gambling platform. They got a geo-targeted website with dynamic user experiences that led to increased conversions.

High-end casino and hotel brand Wynn Resorts, needed a site that could leverage engaging SEO content to funnel users to their WynnBET online gambling site and increase conversions. Given regulations in the space, all funneling efforts would need to be responsive and work in conjunction with each visitor’s local and state restrictions on gambling.

Wynn turned to New Epoch Software and partner Designpax for help with the project. The Designpax team leveraged Figma and other user flow tools during the design stage to refine the interface design, then used VUE.js for front-end development. The Contentful CMS was used to ensure efficient content delivery.

After a robust QA process to ensure site performance across all devices and browsers, Designpax launched the new site. The result was a highly engaging site that delivered a dynamic user experience while also ensuring accurate geo-location funneling for the WynnBET site.

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