Our Work

Play Playground

Webflow
No items found.

Overview

Designpax launched this Webflow site for Play Playground, a 15,000-square-foot immersive attraction just in time for the grand opening in Las Vegas.

BACKGROUND

Somewhere between climbing trees and climbing the corporate ladder, we forgot how important it is to have fun. Perfect for corporate bonding, birthdays, bachelor and bachelorette parties, and reminiscing of days gone by, this adult playground enables grownups of all fitness levels and physical abilities to challenge themselves and have good old-fashioned fun in a 21-and-over environment.

Play Playground is a 15,000-square-foot immersive attraction in Las Vegas designed for competitive socializing. Offering more than 20 larger-than-life nostalgic games, two bars, VIP mezzanines, and private event spaces, it is the perfect antidote for those with demanding schedules who want to relax, hang out, and have a good time over a few drinks.

CHALLENGE

With the launch of the venue imminent, timelines were particularly tight. 

The website needed to be as unique and flashy as the large-scale, over-the-top environment Play Playground offers in real life while maintaining best practices in page loading times and user experience to convert visitors into ticket purchasers.

SOLUTION

Experts at Designpax and long-time marketing partner New Epoch Software hatched a plan to execute a two-phase approach. A phase 1 site could be constructed quickly and made live in time for the venue's grand opening. Simultaneously, a more robust stack would be built and eventually migrated, providing increased functionality and scalability.

Following several rounds of UX/UI design in Figma, Designpax utilized WebFlow to quickly develop a site featuring content-rich pages with complex, advanced animations. Collaborating with a branding company in Dubai, Designpax was also able to seamlessly create design elements that were visually engaging and responsive on all device platforms.

Active Campaign was integrated to create CRM automation, email, and SMS marketing campaigns, and Google Analytics was integrated for reporting.

RESULTS

Designpax created an easy-to-navigate, visually stunning website in record time. Phase one delivered an outstanding user experience that truly reflected the playfulness of the Play Playground brand. However, a second development phase is underway, which promises to increase the site's capability and scalability even further to support the company's future growth.

For this 2nd phase, Designpax is building the future stack on ReactJS to enhance the interface's responsiveness and Contentful to create a scalable and flexible content management system. Finally, Netlify's serverless backend services will be leveraged to launch the new site.

More Featured Work

Silverland Inn

Contentful
Vue.js

This Nevada hotel has big plans for the future, and Designpax was hired to help bring those plans to life on the web.

Learn More

Awakening

Contentful
ReactJS

The new Las Vegas show Awakening needed a website to boost ticket sales. They got a high-performance site with an easy booking process and a standout storefront for this unique experience.

Learn More
Trusted to craft digital experiences for 15+ years

Let’s Work Together!

A website that meets your business goals is one of the most important investments you can make. That’s why we take the time to understand your unique requirements and then craft a custom project plan and quote.

Project Inquiry

Lets Get In Touch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.