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Savaya

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Overview

This premier Bali club needed a website to promote events and funnel visitors to ticket sales. They got a resort-style website offering a seamless booking experience for club-goers.

BACKGROUND

When it comes to high-end resort getaways, Savaya resort in Bali has it all.

Nestled 100 meters above the Indian Ocean between the wild paradise of the jungle and soaring limestone cliffs, Savaya hosts an array of musical and dance events ina luxuriously breath-taking setting.

Popular amongst clubbers and holiday-makers alike, large numbers of visitors head to the venue each year, with the resort’s continual calendar of events attracting well-knownDJs and musicians from around the world.  

Savaya recognized that it needed an amazing online presence to showcase the upcoming performancesand provide visitors with an intuitive booking experience, so they enlisted the help of expert web designers Designpax and digital marketing partner New Epoch.


PHASE 1: Wireframes &Prototyping

Designpax recognized that as imple solution was necessary initially to give Savaya an online presence for their grand opening so they recommended that the first iteration of the website should be a small micro-site.

Building the micro-site in Webflow enabled Designpax to launch a responsive website that was designed, developed, and published in less than two weeks. This gave Savaya an almost instant online presence whilst, at the same time, providing sufficient time for Designpax to build the robust solution the venue needed.

The global pandemic delayed the process but, as soon as events and travel were once again allowed, Designpax were re-engaged to complete phase two of the project.


PHASE 2: UI Design

The new website needed to be far more robust than the micro-site. The new design was to draw inspiration from the forces of nature surrounding Savaya, provide more information through new pages as well as including an event calendar and booking system.

Although the new website required a richer user experience and more advanced functionality, Webflow allowed for all of this without having to change platforms. This allowed the development work undertaken in the first phase to be leveraged as well as the platform’s more complex functions to be used for new UX, design, and development.


PHASE 3: Development

Central to the design was a complex calendar system to promote the upcoming events. Custom programming was needed to create a robust interface. This also had to be easy to manage on the backend using the Webflow CMS.

It was crucial that this also integrated with Savaya’s custom ticketing system; Townscript. Several APIs were used to facilitate the communication process and pass the customer information between the different software services necessary to complete the booking.


PHASE 4: Bringing it together

Central to the success of the site was the implementation of proper schema for optimal SEO results.

Structured data was planned early and implemented meticulously as a key part of the SEO strategy, which boosted the site’s visibility in web searches and gives Savaya more control of their presence online.

For a newly launched website, this was crucial in order to establish Savaya as a credible event venue and luxury location for visitors to invest in visiting.

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