What is a Landing Page and When Should it be Used?

A landing page is precisely what it sounds like: it is a destination that offers potential customers value when they click on a link or advertising banner—it is a place where leads land, and so it’s vital that it is enticing. Distinguishing Between A Landing Page and A Homepage While a captivating homepage is certainly… Continue reading What is a Landing Page and When Should it be Used?

5 Essential Landing Page Design Tips

A landing page is the page on your website where potential customers will land on once they click through from a blog, another web page on your website, an email newsletter, an advertising banner or any other ad. Landing pages are unique in that you control where people are coming from, so you can control… Continue reading 5 Essential Landing Page Design Tips

The Basics of an Email Marketing Campaign

Email marketing is quickly growing in popularity. In fact it is one of the cheapest and quickest ways to get a targeted message to your audience. That being said, you can’t expect to just throw together an email newsletter, send it off to thousands of people and have it be successful. To help you begin… Continue reading The Basics of an Email Marketing Campaign

Email Campaign Design Tips to Get your Email Read!

Email campaigns such as postcard type emails, newsletters and special message emails are fast and efficient ways of getting your message to a very targeted group of people. They can work wonders to boost traffic to your website and really help you generate business. Knowing your audience is one important aspect of an email campaign,… Continue reading Email Campaign Design Tips to Get your Email Read!

Improve Your Landing Page Today! Small Changes that can Make a Big Difference

By now you should have a clear understanding of the purpose of your landing page. This page needs to be simple and clean to really get you the conversion rates you need. Here are some changes you can make that will help make your landing page design even more successful than it already is and… Continue reading Improve Your Landing Page Today! Small Changes that can Make a Big Difference

Email Campaign Content to Get Your Message Across

Email marketing campaigns are a cheap and quick way to get information to your targeted audience. Since nearly every person these days has at least one email address and often more, email marketing campaigns are fast replacing direct mail. That being said, the average person receives a lot of email each day. The problem then… Continue reading Email Campaign Content to Get Your Message Across

WordPress Themes Explained

WordPress is an excellent tool that many small businesses and individuals are using to reach their target audiences. So, what exactly is WordPress and what can you do with it? WordPress is a blogging platform which allows users to either create their own WordPress theme or use one of the many free WordPress themes available.… Continue reading WordPress Themes Explained

Design Elements of a WordPress Theme

WordPress is a great tool to help companies reach a large targeted audience. It is completely customizable and can be designed to match your company’s exact look, feel and branding needs, and it all starts with the WordPress theme you use. Previously we talked about WordPress themes, so you should know that there are many… Continue reading Design Elements of a WordPress Theme

The Secret to a Successful Facebook Business Page

The secret is…..there really is no secret. Take a spin around Facebook and you’ll find the most popular pages are all successful for one reason: their page is interactive. Facebook is for all intents and purposes an interactive site, not a static website. And the businesses that find the most success on Facebook use the… Continue reading The Secret to a Successful Facebook Business Page

Twitter Background Design Tips to Leverage Your Business

The main point of Twitter is to gain followers so they can learn about your company and listen to what you have to say through your tweets. So it makes sense that most people will decide whether or not to follow you based on your tweets. That said, your background on Twitter can help boost… Continue reading Twitter Background Design Tips to Leverage Your Business
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