The Psychology of Color and your Website

Color is far more powerful than we give it credit for. Everyone associates colors with memories, emotions, and feelings. However, there is a psychology behind choosing a color for everything from the walls of your home to the landing pages on your website. Although you can’t expect sales to skyrocket just by changing the background… Continue reading The Psychology of Color and your Website

The Psychology Of Fonts

There are so many elements that go into the design of a webpage, from the layout, to the color scheme, to the general functionality of the site. With so many options, then, it’s easy to overlook a very important aspect – fonts! Fonts are important because of aesthetic, yes, but did you realize they are… Continue reading The Psychology Of Fonts

Consistent Designs and How They Reinforce the Brand

There is no doubt that the importance of branding has increased over the years. Unless you can turn your business into a brand, you won’t be able to catch the attention of your target audience. You have to make it easier for people to remember your brand. There are many factors that go into creating… Continue reading Consistent Designs and How They Reinforce the Brand

How Rebranding Can Rekindle Business with Existing Clients and Attract New Ones

What is rebranding? While you may be familiar with the term branding, rebranding is a concept not clear to a fair few. This is why understanding the basic concept behind it is important before you can learn how it can help you rekindle business with existing clients and attract new ones. As the name suggests,… Continue reading How Rebranding Can Rekindle Business with Existing Clients and Attract New Ones

Social Media Branding Mistakes to Avoid in 2020

The New Year, 2020, is here. Along with other resolutions and goals you would have set for your business, you need to list ‘We will not make social media branding mistakes’. While social media has become the foremost platform for businesses to further their branding, all it takes is one post to bring down an… Continue reading Social Media Branding Mistakes to Avoid in 2020
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