Which Elements of Your Landing Page Should You Test?

The effectiveness of a landing page depends to a great extent on how frequently you test it and which elements you test. Testing your landing page gives you a clear picture of the effectiveness of the landing page and whether it can deliver the results you expect. Yet, at the same time, most of the… Continue reading Which Elements of Your Landing Page Should You Test?

Landing Pages and the Benefits of A/B Testing

Landing pages are an important component of an internet marketing strategy. Businesses can use landing pages to capture leads and then convert leads into customers. A landing page is usually a single webpage with sales copy and a form. Landing pages can be linked to emails, SEM and social media to enhance integration between the… Continue reading Landing Pages and the Benefits of A/B Testing
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