How do i know what sizes to order?

This depends on your target audience and where your ads will be displayed. According to Google, the most effective banner sizes are:
  • 336 x 280 large rectangle
  • 300 x 250 medium rectangle
  • 728 x 90 leaderboard
  • 300 x 600 half page
Since traffic is all going to mobile devices now, the clear winner is the 300×250. It’s a must for most campaigns. You can always start small and then expand the number of sizes you are running once you have an idea of how they are performing.
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