Branding is for the biggies only is perhaps the most common myth regarding branding in the modern age. Small businesses can benefit from branding more than the bigwigs. In fact, they need branding more than their larger competitors. After all, they are the ones operating on a limited budget, looking to capture a share of the market already crowded with other businesses offering the same. So, believing that branding is only for larger businesses is a misconception and here are a couple of reasons why:
These are just two of the reasons why your small business needs to brand itself. Of course, it is hardly a walk in the park. When it comes to branding, the requirements and techniques vary from industry to industry, business to business. Hence, you have to get it right for it to be effective. When done wrong, branding can prove to be expensive and quite unnecessary, which is the reason why most small business owners refrain from investing in branding.
So, how can you make branding count? Here are some tips to help you get started:
Why should a customer buy a product/service from you when there are already dozens of alternatives available? The reason you come up with is your Unique Selling Point (USP). For instance, you may offer a two-day turnaround in an industry where three days is the norm. Identify your USP and make it the focal point of your brand.
How easy it would be to simply rip off the branding of a leading business in your niche and just change a few things here and there? Well, yes, but that isn’t the way to go about branding your small business. You have to be unique and original. Set yourself apart from the rest otherwise no one will notice you.
Now, here is a contentious but effective tactic. Instead of trying to attract more customers, focus on making the existing ones happy. Why? Well, simply because satisfied customers become your de facto brand ambassadors. In fact, one happy customer can do for you what thousands of dollars of marketing material can’t. Fostering customer loyalty is at the core of branding. Think about it.
So, there you go, these are a couple of easy ways to start branding your small business. Why wait!
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