The effectiveness of a landing page depends to a great extent on how frequently you test it and which elements you test. Testing your landing page gives you a clear picture of the effectiveness of the landing page and whether it can deliver the results you expect. Yet, at the same time, most of the landing page testing methods emphasize on testing each and every aspect. It can lead to a waste of both time and effort and the results might not be accurate enough for you to formulate a landing page strategy for the future.
After all, the purpose of testing your landing pages is to determine what your customers like and what works for them. It is not an exact science and there is a great deal of unpredictability and guesswork involved. At the end of the day, it is your customers’ perception of your brand which determines whether you are able to convert them or not. Keeping this in mind, there are certain elements of your landing pages you should focus on during the testing phase. Here is a brief overview of each:
So, these are the elements of your landing pages which you absolutely must test each time. If any of these are not up to the mark, make the necessary changes or else the efficacy of your landing page and long-term chances of success will decrease.