What is the Effect of Website Design on the Internet Surfer?

August 01, 2012 2 min read

Internet surfers are some of the most elusive customers. They slip in and out of websites virtually unnoticed, leaving no reason for their quick departure and no suggestions for how online businesses can make changes to hold onto these surfers for just a few moments longer – hopefully enough time to hook them into being customers.

So how can professional website design help you sway these surfers into sticking around? Here are just a few of the many ways:

1)      Intrigue – A good website design will leave even the briefest visitors with a sense of curiosity. This can be as simple as a stunning photo of a beautiful model that makes people sit up and wonder what it is that makes her so happy, or the beginning of a clever marketing question that makes people wonder about the answer. All of these strategies must be designed so they are instantly noticeable and relay the idea that if an internet surfer just sticks around a few more seconds, they will get the answers they are looking for.

2)      Answers – While it may seem counterintuitive to give up answers when you are trying to be intriguing, good web design always answers a few of an online surfer’s questions no matter how short their time is on the site. For example, it only takes a split second to know if a business’s website is professional, fun, newsy, product-oriented, or other. By immediately answering a few of your new potential customer’s questions, they will be able to figure out if they want to stick around or not.

3)      Entertainment – Today’s online consumer expects to be entertained at every turn. Web designers know how to incorporate entertaining elements – whether images, videos, or clever copy – to capture attention and let online surfers know they won’t be sorry if they stick around a few more seconds.

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