In a time where many businesses have been forced to reassess their marketing budgets and make some major concessions, it’s more important than ever to seek out campaigns that will provide a great deal of value without requiring a large expenditure.
Banner ads, though not necessarily a new innovation in and of themselves, provide major returns on shoestring budgets, and the industry is constantly innovating. A cursory glance at some of banner ads’ biggest benefits is all it will take to convince you to add them to your marketing plan—beyond simply being shockingly affordable, these are some of the best features of banner ads.
Highly Flexible Design Options
Whether you want to load your banner ad with as much information as possible, or take a simplistic approach to your layout, banner ads allow for a great deal of freedom when it comes to the design process.
This means that you can not only ensure that your banner ads align with the aesthetic you’ve established for your brand, but you can also convey your brand personality visually so that your target demographic is immediately drawn in.
Interactive Elements Are Now Possible
Though banner ads may have been simple, two-dimensional items at some point in the past, that’s no longer the case today. Now, banner ads can respond when users hover over them, and allow for direct linking.
This sort of heightened functionality makes banner ads an even more valuable tool; despite the fact that they have advanced in kind with technology, the price has remained relatively stable and incredibly affordable.
Specific Audiences Can Be Targeted with Measurable Results
Because banner ads are attached to specific sites, there’s very little question as to the demographic that these ads will reach. For example, a banner ad on a community college’s website will obviously reach location-specific folks who are interested in accessing higher education.
In addition to a high degree of control over the audience, banner ads provide information about how many people have seen your ad and how many have taken action as a result. This sort of insight is invaluable in letting you know whether your current strategy is working, or if it requires some tweaking.
When it comes down to it, the bottom line is that nearly ¾ of Americans get online at least once a day, so digital marketing is a necessity. Unfortunately, many businesses find some forms of digital marketing out of reach due to cost; banner ads provide a perfect alternative, creating valuable results without costing an excessive amount.
Intelligent design, ideal placement, and strategic planning will all affect the overall success of any banner ad campaign, so these are also important considerations to take on once you’ve decided that banner ads are the right move for you.
Any business that wants to capitalize on the ubiquity of the Internet but simply cannot afford to lean into more expensive options is bound to find that banner ads are the perfect alternative.