Using Google AdWords Image Ads

May 20, 2010 2 min read

Google, the biggest and most well known search engine provides several options for advertisers including text advertising and banner advertising. Today, let’s talk about the banner ad portion of advertising with Google.

Google runs a program called AdWords Image Ads. This program allows you, the advertiser to put image and animation banner ads on web sites within Google that have given the okay to display these types of ads. Here is how it works:

Getting Started

As an advertiser, you must first set up a Google AdWords account for text, if you already have an existing account, even better. From your AdWords page, you will simply upload your custom web banner. Once you have uploaded your banner ad, Google does its best to match up your advertising banners with web sites that have similar content.

Type of Ads

Google accepts four main types of custom banners. They are:

  • Leaderboard: 728×90
  • Banner: 468×60
  • Rectangle: 200×200, 250×250, 300×250 or 336×280
  • Skyscraper: 120×600 or 160×600

It is important to note that Google will add your URL and a link for users to give Google feedback on the ads placed. For this reason, Google may resize your ads. For the best banner ad quality, you can choose to submit your custom made banners to Google at the size that they would resize them to. Those sizes are as follows:

  • Leaderboard: 728×79
  • Banner: 468×49
  • Rectangle: 200×189, 250×239, 300×239 or 336×269
  • Skyscraper: 120×578 or 160×578

Payment Options

The cost to place banner ads on the Google AdWords Image Ad program is slightly more expensive than that of its text counterpart.  The good news is that you will be able to decide whether you want to pay at a CPM rate or a CPC rate. In addition, there is an activation fee to register with Google AdWords, but you will only be charged for this once.

The information in this article came from Google. For additional information on placing banner ads with Google AdWords Image Ads, visit Google’s help page by clicking here.

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