There are so many elements that go into the design of a webpage, from the layout, to the color scheme, to the general functionality of the site. With so many options, then, it’s easy to overlook a very important aspect – fonts! Fonts are important because of aesthetic, yes, but did you realize they are also important psychologically? In this infographic by Crazy Egg, a professional web designer lays out the psychological responses to types of font. For example, many serif fonts communicate tradition and respectability, while script fonts indicate elegance and creativity. DesignPax can help you communicate to your customers via the font on your logos, webpages, and more; you can easily demonstrate your company’s personality and what your business is all about.