If a picture is worth a thousand words, then it’s certainly a valuable asset for driving sales. You can discuss a product’s merits until you’re blue in the face, but an image shows your audience that an item is great rather than merely telling them.
You obviously want your eCommerce site to gain as much success as possible; adding engaging images is simply the most effective way to enhance your conversion rate, and there are a few best practices that it’s helpful to follow when it comes to images that will make them even more productive.
Provide High Quality, High-Resolution Shots
This may seem like a no-brainer, but you would be surprised by just how many eCommerce sites rely upon subpar imagery, hoping that it will entice buyers. Not only will high-quality images give your eCommerce site a more polished appearance in general, but they will also allow you to integrate a “zoom” function; users will be able to see every detail of an item thanks to the high resolution.
Choose A Range of Different Views
If you’re utilizing product photos, make sure that the images show alternating angles and views of the items. You might start with a full-size image by default, but then allow potential buyers to cycle through shots that are closer and further away.
It’s also important to provide some sort of context when selling products. For example, if you sell furniture online, you should provide photos of your items in fully furnished rooms to give some idea of practical size and function.
Let Your Images Command Attention
Utilizing very large banner photos (known as hero images) can be an incredibly strong way to elicit a response from potential buyers; cycling through different hero images in a slideshow fashion allows you to showcase items available on your eCommerce site in a stunning fashion.
The reality is that modern shoppers aren’t interested in being confronted by walls of text as soon as they land on your site—they want to see something interesting immediately, and that’s precisely the function of hero images.
Give Your Audience What They Want
Different demographics are interested in seeing different things; conducting market research to better understand exactly what your target audience is interested in will allow you to provide a more enjoyable experience for them.
It’s worth noting that some tests have indicated that shoppers across the board aren’t all that intrigued by stock photos, so it is often a good idea to simply steer clear of images that aren’t specialized and specific to your business.
With all of this in mind, it’s important that your eCommerce site design is laid out to prioritize images so that all of your hard work and consideration isn’t thrown by the wayside when it comes to application.
There’s no question that images are vital to the overall success of any eCommerce site; multimedia assets like video ads are becoming increasingly important as well, but that’s a topic for another day, and following these guidelines will help ensure that you’re getting everything possible out of the most central visual aspects of your site.