Banner ads remain among the most effective ways you can attract customers online. There are many other ways you can use display advertising to target your potential customers and get them to buy your products but banners are your best bet. But, if your banners don’t pop, creating conversions can be difficult. Let’s say you have generated leads for your business through SEO and social media marketing and you reinforce your brand through your banner ads. It will cost you a lot of money to place the ads and if they don’t pop, there is little chance you will be able to convert the leads into customers.
For all its effectiveness, placing banner ads around the web can be expensive, particularly if you don’t see the results you want. This is why it is important that your banner ad campaign is designed smartly and keeping in mind the preferences and expectations of your target audience. Only then can you expect a high return on investment and greater conversions. Thankfully, there are numerous ways you can ensure your banners pop and you are able to create conversions. Here is a look at some of the most effective ways to make your banners pop:
The first and most basic step you have to take is constantly testing the banners you are posting online. A common mistake businesses make is posting their banner ads without testing them first. It may work out and you can attract customers but the chances of failure are equally high. This is why it is important to hedge the risk involved and ensure that you get maximum number of people to click on the ads you have posted online. The best way to test your banner ads is through A/B split testing. Create different versions of the same ad and test them. The one/s that generates the best feedback should be the one you use.
A picture speaks a thousand words. So, rather than writing thousand words of text on your banner ads, you should add images to the banners. There is plenty of space on banner ads to display people using your products. Let’s say you sell headphones. You can add a picture of a young girl wearing a headset made by your business and is lost in the music or is smiling. This will help your target audience relate to the product on offer and they are more likely to buy it. In other words, adding images to your banners helps create a connection with your target customers and subsequently create conversions.
Rather than coming up with flowery phrases and terms to describe how great your products are, it is best to stick to cold and raw statistics. There is little people can do when confronted with statistics. If they see that 70% of the people in their income and age group recommend your product, there is little chance they wouldn’t be inclined to purchase it. The statistics are in a way the benefits the people can receive by using your product. You not only catch their attention by using numbers on your banners but it also adds some credibility to what you are saying.
Perhaps the most common mistakes businesses and marketers make when it comes to banner ads is not giving them enough time to show the results. If you expect that posting an online ad will turn your business’ fortunes overnight, think again. It will take some time, in some cases a lot of it, before you can see a noticeable increase in conversions. This is why you have to give your banners some time to pop. Even if you feel the ad you posted is not up to the mark, who knows it may start attracting people and creating conversions a few days down the road.
If you have posted multiple ads for your business online, it is a given that at a least a couple will be performing better than the rest. Track their performance and you will be able to discover why they are outperforming the other ads you have posted online. This way, you can use this data to create banners that will definitely pop. You can reduce wastage of time and resources that go into creating a banner ad that in the end won’t deliver the results you expect from it. So, keep an eye on the performance of each banner you post and with trial and error, you will be able to increase conversion rate significantly.
Along with testing, you need to optimize the banner ads you post online. You have to make sure the banner ads are delivering a message that is consistent with the message you are sending through other promotional material. Moreover, the banners should reflect the values and themes of your business. Testing is an important part of optimization as you can determine whether or not an ad is working effectively. Optimize the banners you have created and you have a better chance of making them pop and creating conversions.
As mentioned above, your banner ads have to appear part of your branding design. If this is not the case, you will end up driving customers away. This will lead to your conversion rate decreasing rather than increasing. The color scheme, fonts, imagery and overall tone of the banner ads should be consistent with what you say through the other ads and promotional material for your business. Only then will your banner ads become a part of your brand and deliver the results you want.
Last, but not the least, you have to show your target audience how they will benefit from using your product. Simply stating over and over how great your products are will not do the trick. The level of competition is such that there are alternatives easily available for all types of products and services. If you don’t manage to show how your customers will benefit from using your products, they might go for your competitors. Simply tell them what the product will do for them and they will be more inclined to buy it. In most cases, people don’t want to hear what a product is for. They only want to know what it can do for them.
These are some of the ways you can make your banners pop and create conversions. As you can see, it has precious little to do with the design of the banner ads and how great they look. You have to focus on providing value to your target audience and they will automatically be inclined to buy your products. Follow these tips and you will be able to make your banner ad strategy work.
There is little doubt that banner ads remain among the most popular of all ways to market your products online and boost conversion rate. The main reason behind their effectiveness is the fact that they take up a large part of the screen which makes it next to impossible for people to not look at them. The use of multiple elements to perfection convinces them to take the action you desire, which in this case is buying your product.