How to Increase Conversion Rates with Landing Page Design Best Practices

August 11, 2011 2 min read

Achieving a good conversion rate is a two-part process. The first part is creating good ads to prompt potential buyers to click through to your landing page, the second is providing good landing page design once a potential buyer clicks through. The two parts work together to give you a good conversion rate. One can’t pull the weight of both. Here are some tips to use in your landing page in order to increase your conversion rate.

Make it Professional

Don’t put advertisements on your landing page and avoid pop-ups, animated design and other details that can make the page feel spammy. Instead make the page clear and concise with limited distractions and one call to action.

Suit your Audience

While your landing page designs should look professional, you also want to be sure that they suit your audience. For example, if your audience is young consider making your landing page designs bright and upbeat, likewise if your audience is other professionals/companies match their tone with muted colors and a smooth look.

Provide Easy to Use Navigation

Don’t make users hit the back button to get anywhere. Provide a menu bar in your landing pages that easily allows users to navigate to other pages or make a purchase.

Use Precise Sales Copy

Keep sales copy for landing pages short, sweet and to the point. Don’t make potential buyers read through dense paragraphs to get to your call to action. Instead tell them what they need to know up front.

Keep it Simple

Use plenty of white space and limit distractions in your design. You want to keep readers focused on your product and making a conversion. Make sure any graphics that you do use point to the main call to action.

Provide a Call to Action

It should be obvious by now, but we’ll say it anyway – all landing page designs must have a call to action. This is the desired action you want potential readers to take in order to help you increase your conversion rate. Your call to action should be obvious whether it’s using special font, special graphics, special placement or a combination of all three.

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