An email marketing campaign is a marketing method in which you design a very targeted email marketing message for a specific audience. The goal of email marketing design is to attract potential new customers, build trust and ultimately convert your audience into paying customers. One key element to any email marketing campaign is a clear and concise call to action.
Call to Action
A call to action is when you prompt your reader to take an action desired by you. This could be anything from clicking on your link, to making a phone call, to making an actual purchase. The point is that it makes a specific request.
Tips for an Effective Call to Action
An effective call to action can boost your company’s brand and sales. To have an effective call to action in your email marketing campaign make sure you are doing the following:
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