So you have the design, copy and content of your website all created, now what? Although those decisions are critical to the success of your website, the decision of web hosting is far less glamorous and creative, but equally as important. Customers and clients won’t wait around for pages to load even if they are filled with beautiful design or witty copy. Reliable, fast and complete web hosting is a must-have for all companies and individuals with websites. You could just go with the web company with the wittiest commercial or lowest price but you would be better off in the long run to do some research and learn the difference between web hosts to determine the best fit for you and your company.
Commercial versus Free
Free hosting sounds great, or at least the price sounds right, but if you are a professional or own a company, free hosting is not the way to go. Free web hosting will almost always come along with advertisements which will annoy your customers and make your website appear cheap and unprofessional. This is definitely not the first impression you want to make. A commercial web hosting company will charge a monthly or sometime discounter yearly fee but will most likely offer a far superior product without the issues of free web hosting.
Traffic and Bandwidth
This concept goes by many names including traffic, bandwidth and data transfer but the core of the issue is how many bytes from your site make it to your customer or clients when they are checking out your webpage. There are a lot of web hosting companies which promise unlimited bandwidth or data transfer but this is very unlikely and unless you feel like digging through the fine print for the stipulations you can just trust that it is an exaggerated claim. The good news is that there is a good chance your company doesn’t require unlimited data transfer. The rule of thumb is a good website, without any bandwidth elements such as an archive, requires about 3 GB of bandwidth on a monthly basis. Of course your site will grow overtime with more content, links and pictures so be sure to understand what kind of overage charges are billed if you go over the bandwidth you pay for each month.
Even if you are pretty good on the computer and know how to Bing or Google search for answers to your technical questions, you will still want the support of your web host’s customer service. If you have any questions or concerns, it is important these are answered as quickly as possible because it could mean the difference between your customers having access to your website or not. Take the time to talk to the customer service teams at different web hosting companies to find the most accessible and friendly people you will want to work with in the future.
Choosing the right web hosting for your website is critical to the success of your company’s success and effectiveness. Take the time to find the right service which will meet your needs.
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