Banner advertising is a great way to get the word out about your website, online business and more. With millions and millions of websites accepting advertising, the options are seemingly endless for where to place your banner advertisements. Fortunately there are a few ways to hedge your bets and choose the most effective locations for banner ads so you can get the most traffic from your online marketing campaign. Here are 5 tips for choosing the best location banner ads.
1. Think Demographic
Your audience and market demographics should be tattooed on the head of everyone in your marketing department. Simply saying “everyone is our target market” is a surefire way to have a sub-par advertising campaign. Take the time to create a marketing plan which clearly details specific groups of people who would be interested in your product or service and have the means to throw dollars or time your way. Knowing your demographic is the first step to choosing websites where your future customers are congregating and announce your great products or services with a banner ad.
Before signing up for paying to put up your banner advertisements on a certain website, ask to see their statistics and do some digging around to ensure the results the site offers you are legitimate. Inflating visitor statistics and past click-through rates of other companies’ ad campaigns is common, but be sure you have a grounded idea of how much traffic is plausible from a website which hosts your banner ads. A search on Bing or Google for “web statistics on ‘x’ website will give you some basic information when determining how many people will be visiting the sites you are interested in having host your banner ads.
3. Browse the News
Certain products and services feed off the current happenings in the news. For example, if you sell home security systems, it is a good idea to advertise a little more heavily on blogs from a particular city which has been seeing break-ins on a regular basis. Keeping up to date on the news will give you a new perspective on what your customers are currently worrying about or interested in and you can choose websites for your banner advertisements accordingly.
4. Combine Efforts
If you are doing any other public relations or marketing outreach there may be opportunities for you to piggy back your banner advertisements off these outreach efforts. For example, if you are hosting a table at a trade show, put a banner advertisement up on the trade expo’s website. This will ensure website visitors in most cases are interested in the services or products you provide and will be in the frame of mind to want more information on what you offer.
5. Trust a Professional
When push comes to shove, your time may be better spent on other aspects of your company than selecting banner advertisement locations. In this case it is well worth your money to hire an expert or freelancer to place your banner advertisements for you. A professional online advertiser will be able to get your banner advertising campaign up and running in no time and make adjustments throughout the campaign to offer the best results.
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