7 Ideas to Use Landing Pages for Highly Converting Marketing Campaigns (with Examples)

A landing page is a crucial part of any marketing campaign. It’s a special webpage where potential customers land after clicking on a link or ad. Landing page development and design allows brands to engage their audience in a marketing offer. A highly-converting landing page can make all the difference in turning clicks into business prospects.

Here are 7 creative ideas for using landing pages in your marketing campaigns with examples from successful brands:

1. Offer a free downloadable resource.

Create a landing page that offers a free resource for download, such as an ebook, whitepaper, or checklist. This can help generate leads and build your email list. For example, Salesforce's landing page offers the Your Complete CRM Handbook that provides businesses with an A-Z guide to customer relationship management.

Your Complete CRM Handbook - landing page by SalesForce

2. Host a webinar or event.

Use a landing page to promote a webinar or event and encourage registrations. Include details such as the date, time, and topic, and highlight the benefits of attending. For example, Airbnb’s free hosting class landing page allows you to sign up for a webinar and learn the best practices from experienced hosts who established their businesses on the platform.

Airbnb’s free hosting class landing page

3. Create a product demo.

Showcase your product or service with a landing page that includes a video demo or interactive features. This can help visitors understand how your product works and how it can benefit them. For example, Slack’s landing page includes a product demo video that highlights the benefits of Slack messenger for remote work.

Slack - video demo landing page for remote workers

4. Build a referral program.

Use a landing page to promote a referral program and encourage your existing customers to refer new businesses. Highlight the rewards and benefits of participating and make it easy for visitors to sign up. For example, Ten Little store’s landing page invites parents to participate in a referral program and get rewarded for recommending the brand’s products for kids.

Ten Little store’s referral landing page

5. Launch a limited-time offer.

Create a landing page that promotes a limited-time offer or sale to generate excitement and urgency. Use eye-catching visuals and clear messaging to communicate the offer and its benefits. For example, Everlane’s landing page gives shoppers an opportunity to get notified on product launches and special offers, as well as receive a 10% discount.

Everlane - limited-time offer landing page

6. Conduct a survey or poll.

Use a landing page to conduct a survey or poll and gather valuable feedback from your audience. Make it clear why you're conducting the survey and how their responses will be used. For example, Sitecore’s Personalization quiz for marketers user experience research survey invites visitors to participate in a study and provides details on the incentives and process.

Personalization quiz for marketers landing page by Sitecore

7. Highlight customer success stories.

Use a landing page to showcase customer success stories and demonstrate the value of your product or service. Include quotes, testimonials, and case studies to build trust and credibility with your audience. For example, HubSpot's landing page for their customer success stories includes video testimonials and written case studies from real customers.

Hubspot -  landing page for customer success stories & case studies

These are just a few creative ideas for using landing pages in your marketing campaigns. By thinking outside the box and experimenting with different approaches, you can create landing pages that engage your audience and drive results.

Why is it worth hiring a professional web development company to create landing pages?

Landing pages are crucial to achieving great results in your marketing campaigns. The main goals of a landing page are keeping the audience engaged, building trust for your brand, and converting visitors into customers. To do that, your landing page must have a clean and attractive design along with effective calls to action and an ideal user experience. 

Hiring a professional web development and design company such as to create landing pages for marketing campaigns is important for several reasons:

Expertise and experience: 

A professional web development and design company has the necessary expertise and experience needed to create effective landing pages that convert visitors into customers. They have a deep understanding of web design principles, user experience, and marketing best practices, and can apply this knowledge to create landing pages that meet your business goals.

Customization and personalization: 

A professional web development and design company can create landing pages that are customized and personalized to your specific needs and goals. They can work with you to understand your target audience, messaging, and branding, and create landing pages that are tailored to your business and industry.

Time and cost savings: 

Creating effective landing pages can be time-consuming and costly if you don't have the expertise and resources in-house. By hiring a professional web development and design company, you can save time and money while ensuring that your landing pages are high-quality and effective.

Quality assurance and testing: 

A professional web development and design company will conduct quality assurance and testing to ensure that your landing pages work as intended and meet your business goals. This can include testing for usability, functionality, and performance, as well as identifying and fixing any issues that may arise.

Ongoing support and maintenance: 

A professional web development and design company can provide ongoing support and maintenance for your landing pages, ensuring that they remain up-to-date and effective over time. They can also provide insights and recommendations for optimizing your landing pages based on performance data and user feedback.

So, if you have a marketing idea in mind, contact DesignPax today to build a highly converting landing page and get your goals achieved!

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