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Landing Pages and the Benefits of A/B Testing

Landing Pages and the Benefits of A/B Testing

Landing pages are an important component of an internet marketing strategy. Businesses can use landing pages to capture leads and then convert leads into customers. A landing page is usually a
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Consistent Designs and How They Reinforce the Brand

Consistent Designs and How They Reinforce the Brand

There is no doubt that the importance of branding has increased over the years. Unless you can turn your business into a brand, you won’t be able to catch the attention of your target audience.
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The Dos and Don’ts of Email Newsletters

The Dos and Don’ts of Email Newsletters

The email newsletter historically suffers from the least amount of thought of any promotional material a business sends out to its target audience. Marketers are guilty of not putting in the
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The History of Web Design

The History of Web Design

Web design has come a long way since its inception. This infographic created by WestHost explains its evolution from the invention of HTML to HTML5, used today. Reading through this infographic
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The Path to Conversion

The Path to Conversion

This infographic from Ion Interactive looks at the bigger picture of web design where it falls in an online marketing strategy. The infographic shows the basic steps needed to turn a potential
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Color Matters

Color Matters

One important aesthetic element of web design, in addition to font, is color. Color completely drives the look and feel of the site but it also evokes an emotional response in viewers. To learn
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Responsive Web Design

Responsive Web Design

In today’s digital age, it’s likely that you’ve heard the term “responsive design” but do you know what it actually means? Responsive Design is a type of web design which allows your webpage to
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The Psychology Of Fonts

The Psychology Of Fonts

  There are so many elements that go into the design of a webpage, from the layout, to the color scheme, to the general functionality of the site. With so many options, then, it’s easy to
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Retargeting: Its Effect on Digital Marketing and Its Place in your Campaign

The online advertising strategy of retargeting, also referred to as remarketing, is a tactic which is used to keep your brand visible to visitors that have bounced from your website or have
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Top 10 Digital Marketing Trends in 2013

Globally, marketing professionals are responsible for setting the trends as well as following those of others. Nowhere is this more evident than in the dynamic world of Digital Marketing.
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