5 Tips for an Effective Banner Ad

Banner advertisements are still one of the main go-to options for businesses looking to promote their products and brand online. While social media marketing, press releases, SEO, and other marketing effort are essential, banner ads provide a more traditional approach to attracting the attention of new, never reached before customers. Here are 5 tips for designing and brainstorming an effective banner advertisement.

Tip #1: Limit Words – A jumble of words will be a deterrent to online surfers. Keep your banner advertisement copy to a complete minimum, most likely 5-7 words, including the name of your business.

Tip #2: Find a Focal Point – Through design and color, create a focal point on the banner advertisement that draws attention instantly. This can be an image, a tagline, a logo, or just a point where all the elements of the advertisement comes together.

Tip #3: Consider Shape – Don’t simply default to the standard horizontal banner advertisement, explore the other size options and see if they might be better than the traditional for sharing your message.

Tip #4: Find your Audience – Your advertisement will surely be wasted if you don’t take the time to research who your target audience is and where they are online. Be sure your ads are targeted and placed on appropriate sites where people interested in your products will be virtually hanging out.

Tip #5: Don’t Forget the Backend – It is easy to get caught up in the design on the advertisement, but don’t forget about what the ad is linked to as well. Be sure people who click through are lead to an informative, well-designed, and intriguing web page.

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