Custom Icon Design

The internet is alive with icons. From the popular Facebook and twitter icons, to infographics, and more, icons used by businesses and individuals to relay information to their customer base in a simple and creative way. Icons are one of the most effective ways to help people navigate a website and find what they are looking for. A well designed icon is one that will be used again and again such as the microphone which indicates video chat, the speaker that indicates volume, and many more.

Custom icon design will allow you to get the most out of the limited space on your website. Rather than saying “click here”, an infographic can relay the information in a much smaller space and a much more attractive style. Custom icons will help you brand your company and customize your website which in turn will make it more memorable, and help you stand out from the crowd of competitors you are up against online.

It is relatively easy to find a ton of free icons online for everything from little pencils to life vests and anything else you can possibly think of, however this might not be the most effective route to take. If you stick to free icons, your search will be limited by the availability and you will be much more likely to end up with the same icons as your competitors. While there may be a huge selection out there, you have to remember that your direct competitors will have about the same intentions as you, making it pretty likely you end up choosing the same icons.

A web designer will be able to quickly create a portfolio of custom icons for you to use at your pleasure. In most cases, you will retain the rights to these designs and so you won’t have to worry about anyone knocking off your custom look. Also, you will set the design requirements so that the icons will turn out exactly the way you want it. By using a custom designer, your icons will all have a similar look and style, a continuity that your customers will remember.

If you are finding yourself wasting hours online looking for the perfect icons for your website, blog, or other marketing materials, then it is probably time to call up a professional design service that can churn out a collection of icons which you will use for years to come. Here are some things to look for in a design team to ensure you will be happy with what they produce:

-          Experience: Design skills improve with experience, so find someone who knows what they are doing.

-          A quick turnaround: Don’t let your project get put on the back burner behind other clients, find a design team with a set turnaround time.

-          A good price: Custom icons don’t have to break the bank. Shop around for a price that fits your budget.  

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