3 Reasons to Hire a Professional Logo Designer

Your logo is one of the most important aspects of your business. Studies show that customers make a decision about a business within a third of a second of their first encounter. Your logo is often the first impression potential customers have of your company. It needs to catch their eye and remain memorable. Ultimately, your logo is your identity and is crucial to building your brand.

Why You Should Hire a Professional

When it comes to logo design, you could hire a professional logo designer or you could explore a variety of do-it-yourself online logo services. While these services are relatively quick and simple, they don’t offer the same benefits as hiring a professional. It’s important to create the right image for your company. You should think twice before attempting to do this on your own and instead, consider enlisting the help of a professional for these key reasons.

1. Customization

Digital logo design services like canva.com and smashinglogo.com use a series of templates that combine simple graphics and text boxes to create a logo for your business. While the result may be aesthetically pleasing, there’s nothing unique about these designs. Any number of businesses could use the same template. A professional logo designer will work with you to understand your corporate image and target audience. These elements can be incorporated into a custom logo that not only tells a story about your company, but resonates with (and influences) your potential customer base.

2. Strategy

A logo is more than text and images combined at random. From color selections to logo shape, there’s a psychology to logo design that a digital template doesn’t consider. A professional can use insight about your customer base and work with you to create a strategy that can help build customer loyalty, solidify your brand, and increase purchase power. They can also use information about how your company is positioned within its industry to distinguish your brand with a logo that meets current design trends and styles across your market.

3. File Formats

Logos are used in a variety of ways ranging in size and resolution requirements. You need access to versatile file formats that can be used across a number of platforms. The most adaptable file format is a vector file, which can easily be scaled without losing quality. Digital logo services offer minimal formats upon project completion and typically charge extra for it. A professional designer can provide this format and more to ensure that your logo looks great no matter its application.

Consider Using a Logo Design Agency

When it comes to affordable custom logo design, DesignPax has over 10 years of experience creating custom logos that leave a lasting impression. We would love to learn about your company’s unique needs and help develop your brand identity.

Drop us a line to learn more about our services or to receive a custom quote.

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