The secret is…..there really is no secret. Take a spin around Facebook and you’ll find the most popular pages are all successful for one reason: their page is interactive. Facebook is for all intents and purposes an interactive site, not a static website. And the businesses that find the most success on Facebook use the site the way it is intended – to interact. Here are some tips to help you make your Facebook business page interactive to get the most out of the site:
Make it Fun
The design of your Facebook page can play a big role in making your page interactive. First of all, a well designed landing page will make your company stand out and provide a clean interface for users which will automatically entice them to “like” your page and come back often. Additionally, adding fun things like a weekly contest, game or quiz to your page will give fans a reason to come back and something to look forward to, especially if you offer prizes. You can design a tab specifically for this, which will make it easy to find and you can promote the new weekly contest, game or quiz in your wall posts.
Create a Sense of Community
Everyone likes to feel like part of a community and Facebook is an excellent place to create this sense of community. This is not something that is hard to do. It can be as easy as posting regular and relevant content to your wall that sparks discussion among your fans. For example if your business specializes in baby products, ask fans on your wall what baby product is their must have for newborns. A simple prompt such as this will get discussions started and people interacting. And don’t be afraid to show your personality to help foster that sense of community. Be active in your Facebook community by sharing your opinions and responding to your fans’ comments. This will get the ball rolling for discussions and showcase you as approachable, welcoming and warm, which all contribute to a sense of community.
People love to share. Use this to your advantage. On your Facebook business page, you can do a lot to encourage sharing. For example, if you are a maker of baby carriers, ask fans to share a picture of themselves and their little ones using their favorite baby carrier. Other ways to encourage sharing is to ask for opinions, ask for advice and encourage fans to share their personal stories.
Offer Deals and Discounts
One sure way to get and keep fans coming back is to offer special deals and discounts just to your Facebook fans. This can be done in a special tab. The design of this tab should be appealing and the content should be fresh – meaning the offers and discounts change often to keep fans checking in to get the latest deals.