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The Basics of an Email Marketing Campaign

Email marketing is quickly growing in popularity. In fact it is one of the cheapest and quickest ways to get a targeted message to your audience. That being said, you can’t expect to just throw together an email newsletter, send it off to thousands of people and have it be successful. To help you begin an email marketing campaign, here are some basics for you to consider.

Audience

In an email marketing campaign, creating an email and sending it to thousands of people who may or may not have an interest in your product is not going to be effective for you. Your best bet will be to narrow down your list to only the people you know for a fact have an interest in your product or services. This will involve some time and research on your part, but will serve you well in the long run.

Email Marketing Design

Like logo design, there are many free templates available to help you create an email marketing design. The problem with these is that they aren’t original, many people are probably using them and they often don’t result in a professional look. For the best email marketing design you can save yourself a headache by enlisting the help of a professional graphic designer.

Subject Line

In the subject line for your email marketing campaign, less is more. Make sure the subject line accurately describes the text of the email, but keep it short – like five words or less. Make sure the subject line catches your readers’ interest and that they will actually want to open your email. Be sure to avoid all capital letters and exclamation points as these will only result in your email being dumped into the spam box.

Content

Finally, the content of your email marketing campaign should be kept short. Don’t waste your readers’ time with fluff, get right to the point and tell them what your product or service can do for them. Make sure your email marketing campaign is professional with no grammatical errors and includes a call to action.

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