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Microsoft Advertising Overview

One big player in the advertising banner world that we have not talked about yet is Microsoft. Microsoft Advertising uses numerous tools to help advertisers reach their target audiences within their advertising budget. Here is a summary of what Microsoft Advertising can do for your banner ad campaign.

Microsoft Networks

When you sign up to advertise with Microsoft, your banner ads can appear on MSN, Windows Live, Office Live, Bing and other associated Microsoft networks (which is a lot!). In addition, what Microsoft aptly calls their Microsoft adCenter can help you set up mobile banner ads so that anyone accessing Microsoft web sites on their phone will see your web banner advertising too.

Pricing

Microsoft offers three packages that can be made to fit your unique web banner advertising needs. You will be charged on a PPC, CPC or CPA basis depending on the price point package that you select. You can choose from a package at less than $1,000 per month, a package at $1,000 to $5,000 per month or a package for more than $5,000 per month. More perks go along with the higher packages. You can also tailor your advertising banner budget within each package.

Ad Size

There are many banner ad types and sizes that are accepted. The types of ads include banner ads, button ads, rectangle ads and skyscraper ads. In addition, Microsoft also stipulates the download file size, audio specifications and animation looping time for each banner ad type and size.

Targeting and Reporting

Microsoft adCenter has several tools that allow you to identify an audience for your online banner advertising. In addition, you can custom target your audience based on many things from age, gender, location, time of day and the day of the week in order to make the most out of your advertising banner campaign.

Microsoft boasts that their reporting methods are as customizable as their targeting methods. This is great because you can literally see how well your banner ads are working with your targeting and you can make adjustments along the way so that you see the best results.

The information in this article came from Microsoft Advertising. To learn more about running a banner ad campaign through Microsoft Advertising, click here.

Link to Microsoft Advertising Home Page

http://advertising.microsoft.com/home/home

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