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From a Designer’s Perspective: The Logo Design Process

To an outsider, creating a logo design may seem like a ten minute job. It’s small and simple, how hard can it be, right? Wrong. Creating a custom logo design takes preparation and creativity. Today let’s dive into a professional logo designer’s head and see a process often used to create stunning logos.

Collecting Information

During this initial stage, information on your company will be collected so that your chosen designer can get a feel for your company and what you’re looking for in a logo design. This is commonly done in the form of a questionnaire. Graphic research also takes place during this stage. Your logo designer may look at your company graphics to see what has been successful in the past and what has not.

Creation

In this part of the process the information collected will come together on the screen as your logo designer uses her creative powers to generate a logo idea. This part of the process takes the bulk of your designer’s time.

Reflection/Revisions

Reflection is where your designer will actually go over his work with a fine tooth comb and make small tweaks here and there as needed to get the best logo design result for your company.

Presentation

Once the final design is tweaked to their liking, your designer will send you your company logo. Most logo designers offer a revision or two in with their fee. At this time, you can request changes to be made.

How long it will take a logo designer to create your company logo design depends greatly on the designer, what deadlines they set and what process they use as not all designers use the same process. Express services are a nice way to get a professional logo design done fast because typically this service has more than one designer and they are equipped to meet very short turnaround times.

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