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Landing Page Design Tips

Even the best banner design won’t get you very far if you have a lousy landing page. A landing page is the page that viewers will land on once they click on your advertising banner. You want this page to prompt a certain action from your viewer. Here are some landing page design tips to get you started:

Keep it simple. Just like your banner ad, the same applies to your landing page. You don’t want your potential customer to be distracted by too many things going on. Try using a single column and leave a lot of white space so that the information can be absorbed. Also make sure to keep your text in small blocks, rather than dense paragraphs.

Give the reader what they are looking for. When a potential customer clicks on one of your banners, they obviously want to learn more or make a purchase. Don’t make them search for what they want, you will only lose them. Make sure that your landing page is exactly what your banner ad promises it will be.

Put your most important information first. Believe it or not, many readers do not scroll down and keep reading, so put your main points first. And just like your banner ad, you want to provide a call to action, just make sure it is on the top part of the page.

Make your page download fast. People are impatient, especially with high speed internet. Don’t make them wait. The same way that you want your banner ad to download fast, your landing page should completely download as fast as possible too. If this means less animation, images, etc. then so be it.

Use clear language. The same is true for you landing page as it is for your advertising banner, be as straight forward as you can. Don’t be vague or use technical words that most people won’t understand. Say what you mean and mean what you say, period.

Make it consistent. Use colors, images and fonts that are consistent with your banner ad design. You want your landing page to be recognizable to your viewers and you want them to be sure they are in the correct spot after clicking on your advertising banner.

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