One important aesthetic element of web design, in addition to font, is color. Color completely drives the look and feel of the site but it also evokes an emotional response in viewers. To learn more about what each color does, psychologically, check out this interesting infographic. It can help you decide what message you want the color of your webpage to get across. Discuss these choices with the Design Pax team, and you can get a site that not only looks great, but says a lot about the vibe and personality of your company.