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Category Archives: Uncategorized

Landing Pages and the Benefits of A/B Testing

Landing Pages and the Benefits of A/B Testing

Landing pages are an important component of an internet marketing strategy. Businesses can use landing pages to capture leads and then convert leads into customers. A landing page is usually a
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Consistent Designs and How They Reinforce the Brand

Consistent Designs and How They Reinforce the Brand

There is no doubt that the importance of branding has increased over the years. Unless you can turn your business into a brand, you won’t be able to catch the attention of your target audience.
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The Dos and Don’ts of Email Newsletters

The Dos and Don’ts of Email Newsletters

The email newsletter historically suffers from the least amount of thought of any promotional material a business sends out to its target audience. Marketers are guilty of not putting in the
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The History of Web Design

The History of Web Design

Web design has come a long way since its inception. This infographic created by WestHost explains its evolution from the invention of HTML to HTML5, used today. Reading through this infographic
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The Path to Conversion

The Path to Conversion

This infographic from Ion Interactive looks at the bigger picture of web design where it falls in an online marketing strategy. The infographic shows the basic steps needed to turn a potential
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Color Matters

Color Matters

One important aesthetic element of web design, in addition to font, is color. Color completely drives the look and feel of the site but it also evokes an emotional response in viewers. To learn
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Responsive Web Design

Responsive Web Design

In today’s digital age, it’s likely that you’ve heard the term “responsive design” but do you know what it actually means? Responsive Design is a type of web design which allows your webpage to
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Choosing the right Web Hosting to Support your Website

Choosing the right Web Hosting to Support your Website

So you have the design, copy and content of your website all created, now what? Although those decisions are critical to the success of your website, the decision of web hosting is far less
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5 Design Tips for Flash Banners Ads

Last week we discussed what flash banner ads are and how they can help your online banner advertising campaign. However, in order to have a successful banner ad campaign that incorporates custom
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