Category Archives: Logo Design

Oct
26

From a Designer’s Perspective: The Logo Design Process

by DesignPax

To an outsider, creating a logo design may seem like a ten minute job. It’s small and simple, how hard can it be, right? Wrong. Creating a custom logo design takes preparation and creativity. Today let’s dive into a professional logo designer’s head and see a process often used to create stunning logos.

Jul
4

Design Disasters to Avoid in a Company Logo

by DesignPax

By now you should understand why your company logo is so very important to your business. It creates your brand identity, it defines your business and it represents your company everywhere, on everything. While you have already learned some design tips and why it is important to hire a professional logo designer to create your custom logo design, today, let’s take a look at what to avoid in your company logo design.

Jun
14

DIY vs. Professional Logo Design

by DesignPax

Your company logo is a VERY important aspect of your company. It is what you will use to represent your company on virtually everything from envelopes to your website. It will help define your company, create your company brand and if you promote correctly it will come to be as recognizable as your company’s name. For these reasons and many more, it’s very important that you take great care in designing your company logo. There are many places online that offer do-it-yourself (DIY) logo design. Let’s look at why creating a logo yourself or with the help of a free online template may not be the best idea.

Jun
14

5 Logo Design Tips

by DesignPax

The design of your company logo is very, very important to your company. In fact, it’s just as important as your company name. Not only does it help brand your company in the business world, but it helps attract customers and it’s a big testament to the attitude and personality of your company. With that in mind here are some logo design tips to help you as you think about designing your company logo.

May
20

Should You Use Your Logo in Banner Ads?

by DesignPax

In print marketing, the answer to this question is a definite yes, but this is where online marketing is different. There are several scenarios where the use of a logo in a banner ad may be warranted, however, there are also many times when you won’t want to use your logo. Allow me to explain. [..]