Just recently, Facebook unveiled one more way for businesses with a Facebook presence to communicate more effectively with their fans – and a new way for Facebook to make a few extra dollars. The deal is: promoted posts.
In 2011, Facebook rolled out the new Timeline format for individuals with personal profiles. These changes were met with both criticism and adoration, which was to be expected. However, now that many people on Facebook have adjusted to the format changes, it is time for businesses to take the plunge.
Before we dive too deep into Facebook banner advertising, let’s back up and truly understand what Facebook ads are. Grasping their importance will help you understand why you need to start advertising with Facebook, and how to create and target your Facebook ads.
With over 500,000,000 active users, Facebook is a gold mine of advertising potential that should not be overlooked. So many people use the social network for pleasure and business, that small businesses can literally get their Facebook ads seen by thousands of potential customers in a specified niche.