If you are a small advertiser on a budget, but you still want to take advantage of an ad network for your web banner advertising there are several things that you should keep in mind to get your money’s worth. It is important that you thoroughly research all the networks that you are interested in [..]
Google, the biggest and most well known search engine provides several options for advertisers including text advertising and banner advertising. Today, let’s talk about the banner ad portion of advertising with Google. Google runs a program called AdWords Image Ads. This program allows you, the advertiser to put image and animation banner ads on web [..]
With hundreds of ad networks available and more popping up every day the task of selecting a network to work with can be a little overwhelming. By now you should have a clear understanding of what to look for when you are a small advertiser and you are looking for an ad network. As a [..]
One big player in the advertising banner world that we have not talked about yet is Microsoft. Microsoft Advertising uses numerous tools to help advertisers reach their target audiences within their advertising budget. Here is a summary of what Microsoft Advertising can do for your banner ad campaign. Microsoft Networks When you sign up to [..]
We’ve talked a lot about banner ad CPA networks for small advertisers and by now you should have a pretty good feel for these types of networks. So, today, let’s talk about CPM networks for advertising banners. CPM networks work a little differently than CPA networks and should therefore be used differently. While a CPA [..]
Today, let’s recap a few things that we have learned about banner ads and online banner advertising. So far, we have discussed banner ad statics that you should know no matter what ad network you are working with, we have given you ideas about where to place your advertising banners, we have told you what [..]