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Author Archives: DesignPax

Using Banners to Advertise on Facebook

With over 500,000,000 active users, Facebook is a gold mine of advertising potential that should not be overlooked. So many people use the social network for pleasure and business, that small
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Make Your Landing Page Work with Your Online Advertising Campaign

Here's a scenario for you, you're running an online campaign with great banner ad and email designs. You know they're good designs because your conversion rates are high, the problem is your
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What is a CMS?

Have you seen the term CMS thrown around a lot and wondered what it is? If so, this article is for you. CMS stands for content management system, a very useful tool for businesses.
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How to Increase Conversion Rates with Landing Page Design Best Practices

Achieving a good conversion rate is a two-part process. The first part is creating good ads to prompt potential buyers to click through to your landing page, the second is providing good landing
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Top 10 Website Design Tips

1. Make pages look uniformed. Your website design is a great way to brand your company. To do this you want your pages have similar design elements. For example, you can place your logo on each
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Should I Hire a WordPress Designer?

Here’s a scenario: you’ve decided to run a company blog, you’ve paid for self-hosting, and you’ve downloaded and installed WordPress. Now you’re completely stuck. You’ve looked around at
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The Best WordPress Design Tips

Setting up a company blog using WordPress design doesn’t have to be a complicated and daunting task, plus there are many perks to a company blog using WordPress design. WordPress is an extremely
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Facebook Fan Gate Design Analysis

Facebook Fan Gate Design Analysis

In any form of communication, especially advertising, there are a few cardinal rules to follow. One of these rules is “Less Is More.” This rule cannot be stressed enough in the realm of Facebook,
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Explaining a Facebook Reveal Page

Perhaps you’ve heard the term reveal page in conjunction with conversion rates and gaining likes for your fan pages for Facebook, but aren’t sure what it means. Well, you’ve come to the right
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Why Website Templates Don’t Make the Best Web Designs

Website templates are tempting, especially free ones. If you’re a small business with a limited budget and ever changing web design needs there’s no doubt you’ve contemplated the free template.
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