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Monthly Archives: May 2014

Landing Pages and the Benefits of A/B Testing

Landing Pages and the Benefits of A/B Testing

Landing pages are an important component of an internet marketing strategy. Businesses can use landing pages to capture leads and then convert leads into customers. A landing page is usually a
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Consistent Designs and How They Reinforce the Brand

Consistent Designs and How They Reinforce the Brand

There is no doubt that the importance of branding has increased over the years. Unless you can turn your business into a brand, you won’t be able to catch the attention of your target audience.
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The Dos and Don’ts of Email Newsletters

The Dos and Don’ts of Email Newsletters

The email newsletter historically suffers from the least amount of thought of any promotional material a business sends out to its target audience. Marketers are guilty of not putting in the
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