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Monthly Archives: May 2010

What Should Small Advertisers Look for in an Ad Network?

If you are a small advertiser on a budget, but you still want to take advantage of an ad network for your web banner advertising there are several things that you should keep in mind to get your
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What are Flash Banners?

Flash banners are advertising banners that use a complex technology to incorporate animation, smooth transitions, sounds and interactive tools to get a potential customers attention in order to
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Using Google AdWords Image Ads

Google, the biggest and most well known search engine provides several options for advertisers including text advertising and banner advertising. Today, let’s talk about the banner ad portion of
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Tracking Banner Ad Statistics

As you get into planning your online marketing campaign, you will need a way to track the success for your ads. There are certain statistics that will help you decide where to place your web
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The Five Pillars of Banner Advertising

It’s pretty hard to think of a popular, public website that doesn’t contain banner advertising.  While people often claim that advertisements, don’t have any impact on them at all, and
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The Advantages of Animated Banner Ads

In banner advertising there are static banner ads and then there are animated banners. Today, we will talk about animated advertising banners. We’ve all seen them and there are some that can be,
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Text Ads vs. Banner Ads

There is a lot of debate as to which form of online marketing is better, text ads or banner ads. In reality, both have their advantages and disadvantages. When you are deciding on what form of
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Should You Use Your Logo in Banner Ads?

In print marketing, the answer to this question is a definite yes, but this is where online marketing is different. There are several scenarios where the use of a logo in a banner ad may be
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Should You Run Multiple Banner Ads at a Time?

We’ve talked in the past about targeting your banner ads to different audiences. There is demographic, behavioral, contextual and placement targeting. To create your online banner ads around
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Ad Networks for Small Advertisers

With hundreds of ad networks available and more popping up every day the task of selecting a network to work with can be a little overwhelming. By now you should have a clear understanding of
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