WordPress plugins are one of the easiest ways to customize your WordPress website to make it easier to use, more comprehensive, more interactive and essentially just better. Plugins are just little programs, in a neat tight package of PHP, which can easily be added to your site. You can choose to write your own plugin [..]
CSS, or Cascading Style Sheets, have been around since 1997, helping web designers achieve one common style across all pages of the website they are creating. Rather than writing and re-writing the same HTML or other computer code to make each webpage look the same, CSS allows developers to create one “sheet” dictating the style [..]
If you have a small business, whether online or brick and mortar, it is important to have a website so customers can find you and your products or services. Even if you simply choose to hire a professional to design and maintain your site, which is highly recommended for everyone but the most tech savvy [..]
In today’s web-focused world, almost all professionals can benefit from understanding HTML. The learning curve for HTML may seem steep, but the process is well worth the effort. Even just a basic understanding of the computer language will give you a leg up when it comes to building and updating websites and other online activities. If you need to learn some HTML but don’t want to spend money on a community college course or other class, then check out these 10 free HTML tutorials online to get your started.
Banner ads are a great way to get attention online. Online advertising is rapidly growing in popularity because it makes targeting specific audiences easier than ever at a good price. However, the fact that banner ads are so inexpensive makes it easy for companies to be satisfied with sub-par results. Neglecting to evaluate the successes and failures of banner ads is a big opportunity missed. Sometimes even the simplest design or call-to-action changes can make a huge difference in click through rate. Banner ads aren’t painstakingly difficult to change the way a billboard is and the process only takes a few minutes. If you take the time to test banner ad design and copy you will see huge increases in click through activity for your online advertising campaign. Here are some tips to test a banner ad campaign.
Using video to enhance a website is a popular tool used by entrepreneurs, business owners, designers and professionals alike. However, there is a fine line between a video being helpful to your customers, consumers and client or it just being annoying. Here are 5 tips for using videos on a landing page effectively.
Banner advertising is a great way to get the word out about your website, online business and more. With millions and millions of websites accepting advertising, the options are seemingly endless for where to place your banner advertisements. Fortunately there are a few ways to hedge your bets and choose the most effective locations for banner ads so you can get the most traffic from your online marketing campaign. Here are 5 tips for choosing the best location banner ads.
Color is far more powerful than we give it credit for. Everyone associates colors with memories, emotions and feelings. However there is a psychology behind choosing color for everything from the walls of your home to the landing pages on your website. Although you can’t expect sales or clients to sky rocket just by changing the background color on your homepage, it never hurts to take a partly scientific approach to designing your website. Most graphic and web designers were forced through at least psychology 101 in college and will have a good understanding of the powerful messages which color can convey. But in case you slept in for that day of class, here is a breakdown of the psychology behind different colors and hues.
The holidays are huge for companies in all different industries. It is a great time to tap into people’s giving and receiving mindset and let them know where your business fits into the holiday fray. Whether your company is selling products, services, consulting or is a non-profit, you have something to promote during the holiday season and well-designed email campaign can be the perfect way to do it. Most companies start designing around August but even if the snow is falling in November and you have no holiday email campaign planned, remember that it is never too late. It is better to do even just one or two small holiday emails than to completely disregard the season. Here are some tips for creating a few solid last-minute emails to send out during the holiday seasons.
So you have the design, copy and content of your website all created, now what? Although those decisions are critical to the success of your website, the decision of web hosting is far less glamorous and creative, but equally as important. Customers and clients won’t wait around for pages to load even if they are filled with beautiful design or witty copy. Reliable, fast and complete web hosting is a must-have for all companies and individuals with websites. You could just go with the web company with the wittiest commercial or lowest price but you would be better off in the long run to do some research and learn the difference between web hosts to determine the best fit for you and your company.